Scaling Organic CTR 10x
Replaced a legacy content-farm model with intent-driven degree program optimizations, boosting average Google rankings from position 40 to 12.
Proving Digital ROI in Traditional Retail
Leading an integrated digital campaign across influencer relations, paid media, and PR that bridged the gap between online engagement and offline retail sales.
Paid Search Overhaul
Rebuilt a legacy Google Ads account by eliminating waste on broad single-word terms, partnering with an incoming agency to reduce spend by 39%.
Brand Collateral Refresh
Modernized school-wide marketing collateral following an institutional rename — preserving brand equity and unifying visuals and messaging.
eCommerce SEO and Content Strategy
Uncovered hidden search demand across HBO, Star Trek, and As Seen on TV storefronts—driving $530k in 6 months and boosting Q4 revenue.
55% Growth in PhD Fellowship Applications
How targeted search and niche placements and partnerships drove a lift in doctoral inquiries and significantly expanded the applicant mix within a $21k campaign budget.
High-Intent Teacher Recruitment
How a search trend was converted into a high-converting content asset, multi-channel ad campaigns, and used to bring awareness to new undergraduate programs.