Portfolio

Here’s a small assortment of what I’ve worked on over the years. I’ve been lucky enough to work with some great designers, copywriters and developers along the way and we’ve done great work together.

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Digital Ad Campaign AY 2025-26

Multichannel digital advertising campaigns. Includes brand awareness and program grouping and specific approaches. Visuals used on display (DV360) and social (Facebook, Instagram, LinkedIn, YouTube). Creative brief, copywriting, directed designer/producer, coordinated with and oversaw daily agency optimization partner.

Seasonal Campaigns

Creative brief and copywriting for annual online learning event open to all students. Directed designer to create comprehensive suite of digital and print assets. Coordinated email sends and promotion with central communications. Built and launched new website on CloudCannon.

Landing Pages

Collaborated with developer colleague to launch four new paid advertising landing pages with creative provided by in-house designer. Content research, copywriting, form creation, layout direction, asset gathering, approvals process.

Visual Portfolio, Posts & Image Gallery for WordPress

MSC Landing Page – Mobile

MSA Landing Page – Mobile

MSMIT Landing Page – Mobile

MSC Landing Page – Desktop

MSMIT Landing Page – Desktop

MSA Landing Page – Desktop

Visual Portfolio, Posts & Image Gallery for WordPress

MSC Landing Page – Mobile

MSA Landing Page – Mobile

MSMIT Landing Page – Mobile

MSC Landing Page – Desktop

MSMIT Landing Page – Desktop

MSA Landing Page – Desktop

Visual Portfolio, Posts & Image Gallery for WordPress

MSC Landing Page – Mobile

MSA Landing Page – Mobile

MSMIT Landing Page – Mobile

Email

Automated drip campaigns built with Salesforce Marketing Cloud. Creative code block brief, final layout and copywriting. Template and code blocks designed by developer colleague.

M.S. in Business Analytics

Visual Portfolio, Posts & Image Gallery for WordPress

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

Drip Campaign Example – Higher Education

Drip Campaign Example – Higher Education

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

M.S. in Commerce

Visual Portfolio, Posts & Image Gallery for WordPress

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

Email Nurture Campaign – Higher Education

One Pagers

Content outline, copywriting, and creative direction. Directed designer to develop one-pager for use at in-person events.

  • Musictoday one-pager. Copywriting and coordination with creative team on design.
  • Handout for Business Essentials certificate program. Layout refresh and copywriting. Tools: Adobe InDesign.
  • Handout for Business Essentials certificate program. Layout refresh and copywriting. Tools: Adobe InDesign.
  • Handout for MBI certificate program. Layout refresh and copywriting. Tools: Adobe InDesign.
  • Handout for MBI certificate program. Layout refresh and copywriting. Tools: Adobe InDesign.

Brand Poster

Brand identity visual poster and guide for UVA EHD due to School name change. Conception and design for internal and external partner reference during school name change. Also partnered with external agency to create suite of templates reflecting name change such as case study templates, banner ad templates, presentation templates, and more. Tools: Adobe InDesign.

Brand identity visual poster and guide for UVA EHD. Conception and design for internal and external partner reference. Tools: Adobe InDesign.
Brand identity visual poster and guide for UVA EHD. Conception and design for internal and external partner reference. Tools: Adobe InDesign.

DOOH Ad

  • OOH ad. Copywriting. Creative brief for designer colleague. Media placement on Captivate ad network.
    OOH ad. Copywriting. Creative brief for designer colleague. Media placement on Captivate ad network.
  • OOH ad. Copywriting. Creative brief for designer colleague. Media placement on Captivate ad network.
    OOH ad. Copywriting. Creative brief for designer colleague. Media placement on Captivate ad network.

Paid Social Ads

  • Social ad. On-graphic and ad text copywriting. Graphic created by designer colleague. Media placement agency management.
  • Social ad. On-graphic and ad text copywriting. Graphic created by designer colleague. Media placement agency management.
  • Social ads. Copywriting. Liaising with designer. Media placement agency management.
  • Social ads. Copywriting. Liaising with designer. Media placement agency management.
  • Social ads. Copywriting. Liaising with designer. Media placement agency management.
  • LinkedIn ad featuring man with copy
    Instagram ad. Copywriting. Liaising with designer. Media placement agency management.
  • LinkedIn ad. Copywriting. Liaising with designer. Media placement agency management.
  • Facebook ad. Copywriting. Liaising with designer. Media placement agency management.
  • Facebook ad. Copywriting, design, audience creation, campaign launch and ongoing management. Tools used: Photoshop
  • Facebook ad. Copywriting, design, audience creation, campaign launch and ongoing management. Tools used: Photoshop
  • Facebook ad. Copywriting, design, audience creation, campaign launch and ongoing management. Tools used: Photoshop
  • LinkedIn ad. Copywriting, design, audience creation, campaign launch and ongoing management. Tools used: Photoshop

Organic Social

  • Organic social post sampling. Copywriting, scheduling. Tools used: CoSchedule, Photoshop.
  • Organic social post sampling. Copywriting, scheduling. Tools used: CoSchedule, Photoshop.
  • Organic story for Instagram. Design, copywriting, publishing. Tools Used: Canva, CoSchedule.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic story for Instagram. Design, copywriting, publishing. Tools Used: Canva, CoSchedule.
  • Organic social post sampling. Copywriting, scheduling. Tools used: CoSchedule, Photoshop.
  • Organic story for Instagram. Design, copywriting, publishing. Tools Used: Canva, CoSchedule.
  • Organic social post sampling. Copywriting, design, scheduling. Tools used: CoSchedule, Canva.
    Organic social post sampling. Copywriting, design, scheduling. Tools used: CoSchedule, Canva.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic social post sampling. Copywriting, design, scheduling. Tools used: CoSchedule, Canva.
    Organic social post sampling. Copywriting, design, scheduling. Tools used: CoSchedule, Canva.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.
  • Organic social post sampling. Copywriting, scheduling. Tools used: Meltwater, Photoshop.

Inbound Marketing

National Learn to Swim Day

  • National Learn to Swim Day Campaign: Infographic. Provided concept, conducted research, creative direction, and copy. Collaborated with designer.
  • National Learn to Swim Day Campaign: Wrote article for local online news publication.
  • National Learn to Swim Day Campaign: Design and copy of one-pager for retail partner.
  • National Learn to Swim Day Campaign: Creative direction, copywriting and research, and coordination with designer on pool party invitation.
  • National Learn to Swim Day Campaign: Creative direction and collaboration with designer. Event hosting guide one-pager.

Press Releases

  • Press Release: Detailing National Learn to Swim Day campaign. Wrote and published to wire.
  • Press Release: Detailing new product launch, Shredz. Wrote and published to wire.
  • Press Release: Detailing Swimways partnership with Operation Smile. Wrote and published to wire.

Blog Posts & Emails

  • SwimWays Email: Sea Squirts PFD – 3 Reasons Why. Copywriting and creative direction. Collaboration with eCommerce manager
  • SwimWays blog post: Sea Squirts PFD. Post production and copywriting
  • SwimWays Email: Spring Float – 5 Reasons Why. Copywriting and creative direction. Collaboration with eCommerce manager
  • SwimWays blog post: Spring Float. Post production and copywriting
  • Blog Article: Announcing scholarship award recipients from the incoming graduate accounting class.

Websites & Web Pages

Visual Portfolio, Posts & Image Gallery for WordPress
McIntire School - GCI Course Page

McIntire School – GCI Course Page

Musictoday Website

SwimWays Website

Swimways – Teach me to swim website

Swimways Corp. Retailer Website

Swimways Corp. Sales Website

Infographics

Musictoday sales tool for new client presentations. Collaborated with sales VP on concept and provided direction to creative team.

Case Studies

Visual Portfolio, Posts & Image Gallery for WordPress

Depeche Mode Case Study

Esperanza Spalding Case Study

Camila Cabello Case Study

JR Nation Case Study

Data-driven Content Pages

HBO Shop: Game of Thrones game night. Data-driven content piece catalyzed by search research. Coached and directed copywriters on SEO, status check-ins with account manager, developer and design team, and client. Multifaceted piece was used across multiple digital channels. campaigns and touchpoints.
HBO Shop: Game of Thrones sigils and houses. Data-driven content piece catalyzed by search research. Coached and directed copywriters on SEO, status check-ins with account manager, developer and design team, and client. Multifaceted piece was used across multiple digital channels. campaigns and touchpoints.

PR & Influencer Campaigns

  • Swimways Swim Steps mom blogger influencer campaign. In-house blogger program expanded with help of external agency. Resulted in online and in-store growth.
  • Kelsyus Go With Me Chair mom blogger campaign. Resulted in huge growth for online only product (at the time) with biggest social referrer being Pinterest.